Residence Cuba
Residence Cuba
The Problem
Residence Cuba's site buried the two things visitors actually came for — booking an apartment and finding basic information about the residence. Navigation didn't lead anywhere clear, and structure worked against the visitor rather than for them.
Residence Cuba's site buried the two things visitors actually came for — booking an apartment and finding basic information about the residence. Navigation didn't lead anywhere clear, and structure worked against the visitor rather than for them.
Residence Cuba's site buried the two things visitors actually came for — booking an apartment and finding basic information about the residence. Navigation didn't lead anywhere clear, and structure worked against the visitor rather than for them.
What We Did
We ran usability tests to see exactly where people got stuck, then rebuilt the site's structure, navigation, and content around what visitors were actually trying to do — not around how the CMS template happened to organize things by default.
We ran usability tests to see exactly where people got stuck, then rebuilt the site's structure, navigation, and content around what visitors were actually trying to do — not around how the CMS template happened to organize things by default.
We ran usability tests to see exactly where people got stuck, then rebuilt the site's structure, navigation, and content around what visitors were actually trying to do — not around how the CMS template happened to organize things by default.
The Solution
We rebuilt the site's structure, navigation, and content around what visitors were actually trying to do, so booking and key information about the residence are now a click away instead of buried behind an unclear menu.
We rebuilt the site's structure, navigation, and content around what visitors were actually trying to do, so booking and key information about the residence are now a click away instead of buried behind an unclear menu.
We rebuilt the site's structure, navigation, and content around what visitors were actually trying to do, so booking and key information about the residence are now a click away instead of buried behind an unclear menu.
Outcome
A high-speed website that's comfortable to navigate and built to convert.
A high-speed website that's comfortable to navigate and built to convert.
A high-speed website that's comfortable to navigate and built to convert.