Tutolo
Tutolo
The Problem
Tutolo Gioielli is an Italian ecommerce brand selling fine jewelry from a curated selection of labels. Their existing site no longer reflected the quality of the products or the expectations of their clientele, and needed a full visual and structural modernization.
Tutolo Gioielli is an Italian ecommerce brand selling fine jewelry from a curated selection of labels. Their existing site no longer reflected the quality of the products or the expectations of their clientele, and needed a full visual and structural modernization.
Tutolo Gioielli is an Italian ecommerce brand selling fine jewelry from a curated selection of labels. Their existing site no longer reflected the quality of the products or the expectations of their clientele, and needed a full visual and structural modernization.
What we Did
We audited WooCommerce store and found the checkout was the problem. Customers couldn't tell what they were buying or what they'd end up paying until the final step — so most left before finishing. We redesigned the checkout and the flow around it: clearer pricing shown earlier, fewer steps, nothing sprung on the customer at payment. Conversion improved once people could see the full picture before committing.
We audited WooCommerce store and found the checkout was the problem. Customers couldn't tell what they were buying or what they'd end up paying until the final step — so most left before finishing. We redesigned the checkout and the flow around it: clearer pricing shown earlier, fewer steps, nothing sprung on the customer at payment. Conversion improved once people could see the full picture before committing.
We audited WooCommerce store and found the checkout was the problem. Customers couldn't tell what they were buying or what they'd end up paying until the final step — so most left before finishing. We redesigned the checkout and the flow around it: clearer pricing shown earlier, fewer steps, nothing sprung on the customer at payment. Conversion improved once people could see the full picture before committing.
The Solution
We rebuilt the site on Shopify, starting with the product pages — they buried the details a jewelry buyer actually needs (material, carat, sizing) under generic template copy. We restructured each page so that information sits up front, redesigned checkout to match the pace of a considered, higher-value purchase instead of rushing it, and let large-format photography and generous whitespace carry the visual weight instead of banners and promotional clutter.
We rebuilt the site on Shopify, starting with the product pages — they buried the details a jewelry buyer actually needs (material, carat, sizing) under generic template copy. We restructured each page so that information sits up front, redesigned checkout to match the pace of a considered, higher-value purchase instead of rushing it, and let large-format photography and generous whitespace carry the visual weight instead of banners and promotional clutter.
We rebuilt the site on Shopify, starting with the product pages — they buried the details a jewelry buyer actually needs (material, carat, sizing) under generic template copy. We restructured each page so that information sits up front, redesigned checkout to match the pace of a considered, higher-value purchase instead of rushing it, and let large-format photography and generous whitespace carry the visual weight instead of banners and promotional clutter.
Outcome
The result is elegant, modern, and fully UX/UI-friendly — a shopping experience as refined as the jewelry it presents. We translated the client's physical store experience into a digital one — replicating its style, atmosphere, and attention to detail across every page of the ecommerce.
The result is elegant, modern, and fully UX/UI-friendly — a shopping experience as refined as the jewelry it presents. We translated the client's physical store experience into a digital one — replicating its style, atmosphere, and attention to detail across every page of the ecommerce.
The result is elegant, modern, and fully UX/UI-friendly — a shopping experience as refined as the jewelry it presents. We translated the client's physical store experience into a digital one — replicating its style, atmosphere, and attention to detail across every page of the ecommerce.